Warrick Percy
My journey in the music industry began as a musician, fuelled by a passion for creating and performing music.
However, after years of performing, I found myself delving deeper, questioning how royalties are paid to artists/songwriters, the role of performing rights organizations, and the responsibilities of music publishers.
Seeking answers, I turned to ASE.
ASE not only provided me with a solid foundation in both the technical and business sides of the industry but also introduced me to the legendary Nick Matzukis.
Nick became my mentor, and I credit him for a large portion of my success to date. My time at ASE was deeply enriching, offering invaluable knowledge, hands-on experience, and the direct guidance of industry experts.
A significant highlight of my journey was the opportunity to intern with Nick for the better part of my time at ASE. Under his mentorship, I acquired insights and knowledge that have been instrumental in my career development.
He exposed me to the deeper workings of the music business, providing the space and opportunity to put all the theoretical knowledge learnt at ASE into practical application.
I'm profoundly grateful for the support and guidance I received during my time with him.
Upon graduating from ASE, I began a role at Universal Music Publishing. Universal deepened my passion for songwriters and music publishing, allowing me to understand how songs are created, published, promoted, and ultimately monetized.
This passion continued as I moved to the role of Head of Licensing and Business Development at the mechanical rights' organization, CAPASSO.
During my time at CAPASSO, I helped create a new, joint digital licensing structure between CAPASSO and the performing rights organization, SAMRO. I led negotiations for the first ever deals in South Africa with major platforms like Spotify, Youtube, Apple Music, Deezer, and Facebook (now Meta).
Toward the end of my tenure at CAPASSO, I helped establish "The African Licensing Hub," a first-of-its-kind digital licensing hub facilitating digital licensing for over 24 countries and CMOs across the African continent.
Finally, my career took me to London to work for Facebook (now Meta), where I’ve helped lead international music publishing deals and strategy. I contributed to the global expansion of Meta's music products, such as Facebook and Instagram Reels, to over 200 territories worldwide.
Today, my role is transitioning into a deeper focus on product business development at Meta, as I seek new avenues of growth and learning.
The time I spent at ASE was invaluable, and the education, mentorship, and connections I gained there have been pivotal in shaping my career.
I'm deeply grateful to ASE and, especially, Nick Matzukis for the unwavering support and guidance that has helped define my career path.
Thank you for helping me turn my passion into a now fulfilling career.